The focus of this paper is the digital transition in major Japanese newspapers that sell millions of copies per day. By digital transition we refer to the shift to publishing content on digital platforms – in this case the shift from print to online and mobile media. Japan is globally one of the most important newspaper markets with the world’s largest daily newspapers circulation-wise. The research focusing on the digital transition in Japanese newspapers and the implications of this shift has been hitherto almost non-existent. In the paper, the digital transition is examined by means of qualitative in-depth interviews with representatives from the Japanese leading newspapers. The conclusion based on the empirical analysis is that for the Japanese newspapers the most essential approach in coping with the digital transition is protecting the printed paper and treating the digital platforms as supplementary.
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